Giving Customers What They Want With Customized Martini Glasses

When you think of ceramic mugs, you think of coffee. When you think of promotion, you think of newspaper ads and commercials. Do you think of both in the same sentence? How can promotion and ceramic mugs go together in a viable way? Quite easily in fact! All it takes is some promotional ceramic mugs. While this may seem like an ‘out-there’ concept, it is actually being used by companies all over the world quite successfully.

When you give your customers promotional products like promotional ceramic mugs, you are giving them something they can use for several years. When they want a coffee, tea, or hot chocolate, they can use the mug that you gave them. While this may seem like a great way to promote yourself to a customer who already knows about your company, is it worth the price of five to ten dollars? When you realize that the cup not only promotes your company to one customer, but to as many as hundreds of customers, then yes it is worth the price.

How do promotional ceramic mugs reach so many customers? Quite easily in fact. The thing is that when a customer gets a ceramic mug, they are going to be using it time and time again. They will be using it when they have coffee with friends, when they are sitting at a dinner party and more. Every time they use it, they are essentially holding a billboard of your company in front of everyone. They are promoting your company each time they use that ceramic mug in front of someone. If they use that mug for ten to 15 years, then that is hundreds of people who will see the mug and the logo on it. That is an astonishing amount of promotion for such a small price.

Promotional ceramic mugs are cheap and effective, much more so than newspaper ads or commercials. Think of it this way. You can spend $10,000 on a television ad and $1,000 on a newspaper ad, but neither has the staying power of a promotional product. Promotional products last for decades and they advertise your company every time they are used. This is why so many companies are using promotional products as part of their marketing plan and it is why your company should be using promotional products as part of your marketing plan as well.

When you give your customers a promotional ceramic mug, you are thanking them for their business and you are also promoting your company. Whether the customer realizes it or not, they are promoting your company and they are having your logo branded in their head. Each time they take a sip of the coffee, they see your logo. Eventually, when they need something you sell, they won’t even think about where to go, they will just go to you because they have been branded with your logo. Brand awareness is the holy grail of business and it is one of the hardest things to achieve. You can make it easier for yourself with promotional products.

Seven Guidelines for Professional Networking: Legacy of the Three Martini Lunch

By Mike Schultz

Life Before Blackberry…

Thirty-five (even twenty-five) years ago, heading out of the office for a leisurely three hour, three Martini lunch with professional colleagues wasn’t so out of the ordinary. (Or, at least, that’s what my father tells me, though I believe he preferred the Gibson to the Martini.) With no internet, no email, no cell phones, no fax machines, no Blackberry, no video conferences, no webinars, and less complexity in our work lives, this kind of meeting was not only common, it was necessary.

In those days, especially since ‘marketing’ for professional services was virtually unheard of, the only way to build a client base was by building a professional network comprised of either potential clients or potential referral sources. And it was relatively easy to network in the ‘old days’ as there were significantly fewer options for professional networking. You knew where to go, you met colleagues there, and you began business relationships which, for better or worse, usually included gin, dry vermouth, and a few olives.

Fast forward to today. We have:

Hundreds more professional networking options with conferences, associations, trade shows, seminars, technology-based meetings, technology communications methods, and the like.

Greater awareness of both our markets and our competition. This increases our potential for professional networking because we can easily identify new people to meet, and intimidates us because we feel like small fish in a very large pond. Anyone remember the days when, if you wanted to learn about a company, you had to call and ask them to send a brochure…and it took 3 weeks?

Many more demands on our time. We’re expected to produce more, bill more, and contribute more to our offices than ever before and with fewer resources. It seems so long ago since everyone had a secretary (before the term ‘administrative assistant’ even made sense to everyone) to answer phones, file, and manage calendars.

Less value placed on professional networking because we can now, of course, find just the professional we need by typing a few key terms into Google. Thus, who needs to go meet people?

Less practice interacting with people. Conversations that used to happen face to face, even on the same floor in the same office, happen over instant messenger or email.

So we have less time to go out and interact, less time to maintain relationships if we start them, and more ability to find people quickly anyway. Why bother with the pain of networking at all?

Why Network

It might seem like professional networking is a thing of the past, a dinosaur, a convention of slower times when relationships were more important than the ability to move fast and be flexible. As we struggle to produce deliverables on time, keep our teams and our tasks on track, or bill more hours, networking is often the first item that falls off the to-do list.

And, of course, given the reasons listed above, why bother networking? It takes a lot of time, you never know what results (if any) it will produce, and it’s hard work for the majority of us who are not hard wired to be networkers and relationship builders.

However you might be wired, think about the following seven professional networking guidelines. As you read these, consider them as both guidelines and reasons to network. Implemented consistently, you’ll find the dividends they yield to be both worthwhile and long-lasting.

Show up. With increasing numbers and types of services providers out there, and with everyone calling themselves a ‘consultant’ and expert in an area, buyers of services are becoming increasingly wary of engaging business relationships with people they don’t know.

The only way to get to know people is to get out there and meet them. If you don’t make the effort to get out there consistently, you’ll simply be another so-called expert with a small network that nobody really knows.

Really show up. I can’t tell you how many people I’ve seen show up physically to networking events, conferences, and seminars and then don’t make an effort to meet people. They stand around, have a conversation or two (often with people they already know well), and then call it a day.

Most people can get literally 10 times more leverage out of events if they simply make the effort, after they show up, to create as many conversations as they can that might go somewhere.

Build relationship momentum. As you might imagine, showing up and having conversations isn’t where your networking efforts should stop. That only gets you in the game. The power of professional networking is not in accumulating business cards, but in doing something with them. And what you do with those cards – how you continue your relationship with people you meet – dictates what those people begin to think of you.

You can think of this as building your brand with your network. Your contacts should know who you are, know what you do, and ultimately prefer to work with you in the appropriate situation. This is how you can build professional relationships that will yield career dividends.

Provide value. Most networking conversations are never followed up upon. But those that are tend to be straight sales calls. “Hi there. We met at the ABCD Association meeting last week. Want to buy my services?” This approach rarely works. The best way to build relationships with people is to provide some value to them with your interactions. In other words, as you network, your mission is to give, not get.

Send an article that might be of interest. Give them a new business referral. Invite them to an event they might think worth their while. Comment on an article they wrote. You might be surprised at just how responsive people will become to you if they see you, right from the start, as someone who is valuable to them.

Connect. The most successful conversations, and the relationships that ensue, tend to be strongest when you can establish real rapport in your conversations. The old adage, ‘people buy people first’ is truer than ever. In an increasingly impersonal business world, people are looking as much to find fulfillment and enjoyment at the workplace as well as make money. If people see you as someone they can work with and like at the same time, you’ll be in great shape.

Use technology, yet add the personal touch. Technology makes keeping in touch with people much easier. Technology can help you set reminders to make follow-ups, write emails on planes and between meetings, and make cell phone calls during off-times in your day.

Realize, however, that the people on the receiving end of your communications also understand that technology makes staying in contact with them easy. Activities like writing personal notes and sending them through the snail mail, or faxing something to someone that you can’t easily send via email, are particularly memorable and will help you build strong relationships. (Yes, I guess faxing is old fashioned and personal nowadays.)

Find a way to enjoy it. Professionals’ disdain for anything they might consider a ’selling’ activity, including networking, ranges from slight dislike to vehement disgust. Many simply don’t like to do the things they must to develop business. As much as motivational speakers would like us to believe, there is no secret, easy formula for learning to love it.

The truth is that most of us have to go through some highly personal process to psych ourselves up for making telephone calls, going to networking events, or working those events when we are there. Whatever your technique, you have to force yourself to view networking as a necessary component of your professional career (that is, if you want to advance in that career), and find a way to make the most of it.

If you can actually become enthusiastic about professional networking – and most people can if they work hard enough at it – you will not only have more conversations through sheer effort and determination, you will have more positive and productive interactions.

The pace of our work and personal lives leave us with difficult challenges for building meaningful connections through our professional networks. But, as with most things, the more difficult a task the fewer people will do it. This creates an opportunity for great success and career growth for those who make the effort to build a network filled with rich and rewarding relationships. And besides, while the three martini lunch may be lost in the olden days, I’d rather have my email.

Making the Perfect Dry Martini: Writing Recipes

The three recipe styles below demonstrate a trade-off between ease of use and length, as well as a trade-off between the writer’s needs and the reader’s needs. You will need to decide whether simplicity or length is more important.

 

RECIPE STYLE ONE:

Advantage: This style of recipe presents information in 2 discrete sections.

Disadvantages: The reader is unlikely to gather the ingredients and measure them before following the instructions, so he or she will need to keep referring back to the ingredient list, which can cause confusion. Also, the instructions are in narrative form, which can make them more difficult to follow. This is our least preferred style.

 

Ease of use: worst

Length: shortest

Conclusion: Easiest for writer, hardest for reader

 

Ingredients

2 – 3 oz. Vodka or Gin

1/2 oz. Vermouth

2 Olives or 1 Thin Orange Peel Twist

Water and Crushed Ice

Cubed Ice

 

Instructions

Fill the martini glass with crushed ice, and then fill the glass to the brim with water. (This is to chill the glass.) Set it aside. Add enough cubed ice to a tumbler to fill it about 1/2-way. Add the vodka or gin to the tumbler. Cover the tumbler and shake it for 5 seconds. (This is to chill the vodka or gin.) Set it aside. Pour the water and ice out of the martini glass, and shake out the remaining liquid. Add the vermouth to the glass and swirl it around to coat the sides. Lightly shake out the excess vermouth. Strain the vodka or gin into the glass, being careful not to let any ice fall in the glass. Skewer the olives and give them several light shakes to remove excess juice. Place the olives, on the skewer, in the glass. [If using an orange peel twist, twist the peel lightly over the beverage so that the juices in the peel spray on the surface of the beverage. Hang the peel on the glass rim so that the peel is about 2/3 in the beverage.] Serve immediately.

 

RECIPE STYLE TWO:

Advantages: Similar to style one, this presents information in two major sections. Also, this style lists the instructions so that each step is easy to identify.

Disadvantages: The reader is unlikely to gather the ingredients and measure them before following the instructions, so he or she will need to keep referring back to the ingredient list, which can cause confusion.

 

Ease of use: moderate

Length: moderate

Conclusion: moderately difficult for both writer and reader

 

Ingredients

2 – 3 oz. Vodka or Gin

1/2 oz. Vermouth

2 Olives or 1 Thin Orange Peel Twist

Water and Crushed Ice

Cubed Ice

 

Instructions

1. Fill the martini glass with crushed ice, and then fill the glass to the brim with water. (This is to chill the glass.) Set it aside.

2. Add enough cubed ice to a tumbler to fill it about 1/2-way.

3. Add the vodka or gin to the tumbler. Cover the tumbler and shake it for 5 seconds. (This is to chill the vodka or gin.) Set it aside.

4. Pour the water and ice out of the martini glass, and shake out the remaining liquid.

5. Add the vermouth to the glass and swirl it around to coat the sides.

6. Lightly shake out the excess vermouth.

7. Strain the vodka or gin into the glass, being careful not to let any ice fall in the glass.

8. Skewer the olives and give them several light shakes to remove excess juice.

9. Place the olives, on the skewer, in the glass.

[If using an orange peel twist, twist the peel lightly over the beverage so that the juices in the peel spray on the surface of the beverage. Hang the peel on the glass rim so that the peel is about 2/3 in the beverage.]

10. Serve immediately.

 

RECIPE STYLE THREE:

Advantages: This style presents ingredients as they become relevant to the process. This is the easiest type of recipe to use. This style is the best fit for how the reader will use the information and mimics live-coaching of the process. This is our preferred recipe style.

Disadvantages: This style of recipe will take the most space in your recipe book, though not much more than style two. It also takes more organization for the writer.

 

Simplicity: best

Length: longest

Conclusion: hardest for writer, easiest for reader

 

Crushed Ice, Water

1. Fill the martini glass with crushed ice, and then fill the glass to the brim with water. (This is to chill the glass.) Set it aside.

 

Cubed Ice

2. Add enough cubed ice to a tumbler to fill it about 1/2-way.

 

2 – 3 oz. Vodka or Gin

3. Add the vodka or gin to the tumbler. Cover the tumbler and shake it for 5 seconds. (This is to chill the vodka or gin.) Set it aside.

4. Pour the water and ice out of the martini glass, and shake out the remaining liquid.

 

1/2 oz. Vermouth

5. Add the vermouth to the glass and swirl it around to coat the sides.

6. Lightly shake out the excess vermouth.

7. Strain the vodka or gin into the glass, being careful not to let any ice fall in the glass.

 

2 Olives or 1 Thin Orange Peel Strip

8. Skewer the olives and give them several light shakes to remove excess juice.

9. Place the olives, on the skewer, in the glass.

[If using an orange peel twist, twist the peel lightly over the beverage so that the juices in the peel spray on the surface of the beverage. Hang the peel on the glass rim so that the peel is about 2/3 in the beverage.]

10. Serve immediately.

 

Regardless of the genre, the most important writing strategy is to consider your readers’needs. The most important editing service we provide is linking writers’ ideas to readers’ needs. When choosing a recipe style, this is what you, too, need to do.

Celebrating With Martini Glasses As Party Favors

Do you know why companies throw in huge amounts of money branding themselves? That’s because they want to be known to possible every man on the street and most importantly their niche clientele. Companies small or large have pave in roads to more cost friendly ways to branding and advertising themselves through sparkling creations in the form of personalized glasses. Not only are they easy on the company budget, they are also unique and stylish.

These are glasses that are made out of glass or crystal and include a personalized message or design. These items are becoming popular as an executive and corporate gift that symbolizes class, wealth, style and flair. They are perfect to imprint or engrave your design in an elegant and stylish way. From company logo to name and even the slogan, these glasses have sufficient space that allows you to be creative.

Personalized glasses work double shift in advertising your business. It goes on and on and on so long as these glasses are kept and used by the owner. Personalized glasses come in every shape for every taste. You have beer glasses and champagne glasses, martini glasses and whiskey glasses as well as shot glasses that are made from glass as well as crystal to give that touch of elegance and sturdiness. It pays to be unique and different, to go all out in creating the above than average gift as a formal gift. This not only tells your clients that you are serious about your business and value your partnerships with them, it also tells them that you one creative company. Use personalized glasses and crystal as gifts for clients or as incentive rewards to motivate your employees. These items are popular and will keep your message visible as they are used and displayed in homes and offices.

You can use personalized glasses for a variety of occasions. From grand openings or special events, select those glasses that are appropriate, affordable in large quantities and appeal to your target audience. For special clients and employees, choose the stylish glasses or crystal that is a bit more expensive- its shows that sense of belonging and the value of partnerships. Many personalized glasses can be ordered in as low a quantity of one and still bear your engraved message or logo. Trophies, tankards, decanters and crystal award pieces join the personalized glasses selection to bring you excellence for a special promotion.

For sports jamborees and sporting events and even horse races, beer glasses make a great giveaway for your clients. Another way to use personalized glasses is to sell them for profit in your store or on your Internet website. Glasses that have a catchy phrase or slogan, or logo make great collectibles and they are even more desirable. When ordering glasses, start with a small order first. You need to asses and discover how well they will sell, and then you can proceed to order more or in different varieties. Make your next promotion a sparkling success with personalized glasses.

Promotion With Colored Stem Martini Glasses

Want to subconsciously get your customers, and their friends and family to buy from you? Want to get them thinking about your logo and imprinting it in their brain for years at a very low cost? Well, no we aren’t talking about putting ideas in their head with subliminal television. What we are talking about is rewarding your customers for their business, and creating more business for yourself, through promotional items.

Here is how it works. When you give your customers a promotional item like imprinted ceramic mugs that have your company name and logo on it, along with maybe their name, you are giving them something they will use on several occasions for several years. Each time they use those imprinted ceramic mugs, they are seeing your company logo and your company name. They may not realize it, but they are having brand awareness imprinted on them. Each time they enjoy a coffee from that mug, they may have a happy feeling of that experience. Each time they have a happy feeling, they see your company logo and name. As a result, they begin to associate happy feelings with your company and they don’t even realize it.

The next time they need something your company sells, they will think of you and those happy feelings will be released and they will make a bee-line to your store to buy what they need. This may seem underhanded, but companies do it all the time. A perfect example of this is celebrity endorsements. When a celebrity does a commercial, we think about that celebrity and happy feelings of movies we have seen them in come up. Then we go to the store later on and buy that product because of those happy feelings. This is how you can use imprinted ceramic mugs to help promote your company, increase your customer base and increase your sales as a result.

With imprinted ceramic mugs, you can make sure that your customers do not forget your name or your logo. You can create a customer base that is based solely on your promotional gift marketing campaign. Customers will see your logo and name and keep coming into your business, even if they don’t realize why. Many companies, even some of the largest in the world, will use this method to help bring in customers and promote their company.

If you are a big business, or a small business, then you need to realize the power of promotional gifts. Whether you are giving away a pen, stationary, martini glasses, steins, keychain lights or imprinted ceramic mugs, you are helping to show appreciation to your customers, and helping your company remain strong in the future. This is not always easy to do but when you use the promotional item marketing plan effectively, you can create a lot of opportunity for yourself in the future. Companies need to promote themselves and they need to use promotional items to make it happen.

Creating Customer Loyalty With Personalized Martini Glasses

When you give your customers a promotional gift, you had better make it something they will like. Promotional gift giving can be tough because if you give your customers something they won’t use, or that they think is cheap, then you may actually do more harm than good. Customers want the companies they shop at to appreciate them, but if they feel not enough thought went into the gift, they could feel unappreciated.

One great way to ensure your customers are happy with the promotional gift is to give them something unique. A good example of this is personalized martini glasses.

These are great gifts because they are unique and they are used in a group setting which gives your company name and logo on the glass the most exposure. Personalized martini glasses are a stemmed glass that has a cone-shaped bowl which sits on top of a stem, which itself has a flat based. Used to serve cocktails, the stem of the glass is long so that the drinker can hold the glass without affecting the temperature of the drink, unlike a snifter or brandy glass.

There are two other types of personalized martini glasses that you can choose from. A double martini glass is taller than the other type and wider at the opening. The stub glass looks just like a typical martini glass but the base is attached directly to the cone shaped vessel. This means there is no stem, which means there is very little chance of it breaking.

If you are giving your customers a glass, make it the traditional martini glass because those are the most recognizable. Your customers will appreciate the thought that you put into the promotional gift when you buy them personalized martini glasses to use in their home. As well, they will use those personalized martini glasses during dinner parties, which helps to advertise your company to a larger group of individuals. Those potential customers will see the glasses and see your company name and logo. That helps to create brand awareness and brand awareness is as important as brand loyalty for a business.

If you are going to give your customers promotional gifts, you need to make sure that you put enough thought into it so that your customers appreciate the gift. If they feel that you went cheap, or got them something generic like a pen, they may be more offended than happy. This is why you need to look at giving them something more unique like a martini glass. This will cost your company more, but that extra cost can come with more money coming into your company from those customers. The return on investment for something like a promotional gift is quite high and that is why so many businesses are working to find great promotional gifts for their customers. The better the gift, the greater the customer loyalty that is created. Don’t underestimate the needs and wants of your customers when you get them a promotional gift.

Impressions With Imprinted Martini Glasses

If you own a small business, then one of the most difficult tasks that you have is trying to imprint your company name and logo in a customer’s memory. Just because a customer comes in once to use your company, that does not mean they will come in again. So, how do you keep customers coming in and say thank you to the customers who are always coming in? Simple, you provide them with an imprinted gift like imprinted martini glasses.

Imprinted martini glasses are a promotional gift that many companies use because it is a unique gift that customers will appreciate. With a long stem and cone shaped vessel, the martini glass keeps the contents cold so they can be enjoyed longer without getting warm.

The next question you need to ask is what you are going to imprinted on the imprinted martini glasses. Obviously, you should have your company name and logo imprinted on the glasses. The reason for this is that you are trying to create an awareness of your company with this promotional item. You are promoting yourself with a gift and any gift you give away from the company needs to have your company name and logo on it as a result.

Another option is you can imprint your customers name on the imprinted martini glasses. This takes a bit longer but it is worth it because it is much more personalized for the customer. When they get a personalized martini glass, they will actually show more loyalty to a company and as a result want to do more business with that company. That company can be your company when you are giving away imprinted martini glasses.

When you give your customers a gift, you are saying thank you for your business. Customers choose to come to you and do business with you. Most likely you have a lot of competitors, so you have to find ways to make your business stand out as a result. The best way to do this is by making your customers feel special. When they feel special, they are more inclined to do business with you. Whether you do this with martini glasses with their name on it, or simply give them a company pen, you are working to promote yourselves with gifts. Gifts are seen by others, which helps you promote your company more and you help create customer loyalty at the same time.

Promotional items are not used by companies nearly as much as they should. However, if you are thinking about martini glasses with your logo on them, then you are on the right track and you can look forward to a long successful career with your company.

Putting Your Logo on Martini Glasses

Companies always try and find places to put their logo. They put it on their letterhead, they put it on banners, billboards and even their business cards. Everywhere you look within the company, you will find a logo. For the larger companies, their logos are one of the most recognizable parts of our world. Think about Nike, Apple, or Coca Cola. They have recognizable logos that we know of by heart. This is what many companies want to achieve because they want brand awareness. Brand awareness is the holy grail of marketing, because when a group of consumers buys by brand rather than by comparison, a company can make a lot of money.

For small businesses, one of the best ways that you can take advantage of brand awareness is through promotional gifts. When you give away promotional gifts, like logo martini glasses, you are giving away not just a gift, but your logo as well. Whenever the customer uses logo martini glasses, they are advertising your company to whoever they meet. They are showing people your logo and they may not even realize it. When they have a dinner party, people see your logo. The more they see your logo, the more they associate your company with happiness. This is all subconscious. It is a form of marketing that many companies have been using for decades quite effectively. If you buy because you recognize a brand, then you are buying because of brand awareness.

Logo martini glasses are cost-effective and unique enough that you save money and you entice your customers to keep doing business with you. If your customers think you are just giving them a gift that is of no use to them, they may resent it more than appreciate it. When a customer appreciates what a company does for them, they are going to be much more likely to purchase more items from that company. Logo martini glasses may seem simple, but they are much more than that and customers recognize that.

You could get a normal coffee mug and your customers will like it, but they may like it more if you get them a martini glass. A martini glass, with its recognizable long stem and cone shaped vessel, can be used whenever that customer has a dinner party and that creates more of a chance people will see your company’s logo on those martini glasses.

If you are going to give away promotional gifts to your customers, then why not make it logo martini glasses. By putting your logo on the martini glasses, you are advertising your company for years to come. Commercials last 30 seconds. Newspaper ads last one day or a week. Magazine ads and billboards last a month or more. However, promotional products with your logo last for ten or even 15 years. That is a lot of advertising for a very long time at a very low cost.

Martini Glasses That Promote Your Restaurant

One of the most competitive industries in the world is the restaurant business. When you open a restaurant you may think that you are getting into a fun business, but it is anything but. It is a cutthroat business where only the strong survive. Restaurants go in and out of business all the time and they are always looking for ways to promote themselves. One way to do this is through promotional items that represent the restaurant. Promotional items are a way for customers to recognize a restaurant and to continue visiting that restaurant. So, how do you make yourself known to customers so that they keep coming in?

One great way is martini glasses for restaurant customers. When you give your customers these martini glasses with your restaurant name on them, you are giving them something they may use again and again at home. When they have a dinner party, they will use those glasses. If someone asks them where they got the martini glass, they can say they got them from your restaurant. Now thanks to your policy of giving martini glasses for restaurant customers, you may have just gained another customer in the process. This is the power of promotional items.

You need to set your restaurant apart from the other restaurants that do business in your area. You need to show them that you mean business and you do that by rewarding people for eating in your restaurant. You can give away a wide variety of promotional items to your customers but glassware is generally the best bet. Many companies out there give away glasses with their name on it, but you will be the restaurant that is giving away martini glasses for restaurant customers because you want to set yourself apart. If a customer gets a mug from one restaurant and martini glasses from another, they will probably go back to the restaurant that provided martini glasses for restaurant customers. The reason for this is that they will feel more thought went into the martini glasses and therefore they care more about the customers. Whether this is true or not is just speculation, but it is how the customers are going to see it. In the restaurant industry like any other industry, the customer is king.

When you give martini glasses for restaurant customers you are saying “Thank you for coming into our restaurant. Here is just a token of our appreciation and we hope you will come back soon.” Customers will perceive this as a nice gesture and that can get you more business in the future. For the restaurant business, loyal customers are worth more than any other customer and creating loyal customers is one of the hardest things to do. Of course giving away martini glasses isn’t all it takes to have loyal patrons of your restaurant. You also got to make sure that you serve good food to them as well!

Marketing With Promotional Martini Glasses

Martini glasses are a special form of glassware that is easily recognizable and sought after by those who enjoy having dinner parties.

The martini glass has a very long stem so that it is possible to hold the glass without warming the liquid inside, which would ruin the martini. The cone shaped vessel of the martini glass also makes it easier to drink out of and to hold things like olives inside. Naturally, customers who have these will show them off to their guests when they are having a dinner party. It shows class and sophistication, and you can gain a lot of customer loyalty by providing those martini glasses to them.

You are not providing just any martini glass to your customer. You are providing them with promotional martini glasses that may even have their name printed on it. This personalizes the glass for them and makes it something they will want to show off whenever they have guests over. That means big advertising for you. For example, if they have 10 dinner parties a year, and each time they have a dinner party they have the promotional martini glasses you gave them out for their 20 average guests, that is 200 people who see your company name and logo each year. That means a lot of advertising that can give you a big return on investment.

If you spend $2,000 on a television commercial that 50,000 people see, then it has cost you $25 per customer for that ad to be seen (50,000 / 2,000). However, if you purchase a $10 martini glass that 200 people see in a year, then it has cost you $20 per customer. That is a nice cost savings. This is why so may companies have made promotional martini glasses a big part of their marketing plan.

When you are trying to create customer loyalty with your customers, there are several ways to do it but promotional items are one of the best. Customers want to feel appreciated for their business. They want a company to notice them when they make a purchase. Too many companies don’t, so it is important that you recognize your customers. For many small businesses, this is an integral part of their marketing strategy. If you are going to market to your customers, then why not think about promotional martini glasses? These are a great choice for promotional gifts because they are unique, functional and special. This is all the more true when you put your customer’s name on the martini glasses as well. Marketing comes in many forms, but few are as effective as promotional gifts that you give to your customers as a way of saying thank you for your business.

Next Page »